The universal answer is – “yes“….however, when you really look into it, the answer shifts to a mellow “..mmhh Maybe”.
If your first thought was – “you calling my baby ugly!” you can stop right here. But if you get over the false pride, it’s not about how your baby is rather what your baby can be. Most fleets (and we are talking about perhaps no more than a 1/3rd of all commercial fleet vehicles use some sort of telematics/ GPS tracking based service. The use of technology tells you where your fleet is but not what your fleet is up to. That is an important distinction.
GPS tracking services carry expenses, both direct and indirect, to set up and use. First off, there is the direct costs of buying the hardware (the cost may be built into the monthly charges if not upfront), and then the monthly service charges, much like a cell phone. The indirect costs include the costs of taking the equipment out of circulation to do the install, costs of cable/ connectors and mechanic time for the actual install, the costs of setting up the system with custom data, and the cost of training users on the system. You may not see an actual invoice for these costs, but look at the length of time it took you from signing the contract to actually getting your first useful report.
GPS based tracking solutions is that they conflate activity with insights. To put it plainly, just because you can see where the fleet is located, does not help you reduce costs. Location data combined with operational data can provide actionable insights into operating costs and conditions. However, the vast majorities of GPS and telematics data coming from these trackers is not fully utilized. The reason is simple – most of these systems produce raw data and it takes effort on part of the fleet to collate, analyze and use this data to make important decisions about opportunities for cost reduction in the fleet. Unfortunately, in case of most fleets, the data is rarely used.
GPS tracking systems forces new processes into your eco-system. This makes adoption harder to get. Your fleet team has a process that they have successfully used over all these years. Now when they are forced to accommodate new processes, the natural instinct is to resist change. This means that any efficiency expected from the new system takes longer to come through, if it comes through at all.
SammyOps flips this equation on it’s head. Our mobile app based solution is a better alternative to expensive GPS trackers. SammyOps offers a productivity tool for fleets that can improve fleet performance, employee efficiency, and cost savings by up to 30%.
What are your thoughts? To share your perspective and talk about fleet challenges, go to @SammyOps and let us know.